Branding of Commodities; a case from a recently liberated electricity market

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Modern marketing for profit and non-profit organizations : international perspective
Editors	Slawomir Smyczek, Justyna Matysiewicz
Publisher	University of Economics in Katowice
Pages	65-83
Publication status	Published - 2013

Cite this

@inbook{16dc01adee974f03a6eb8b5324bc738f,

title = "Branding of Commodities; a case from a recently liberated electricity market",

author = "Larsen, \{Fri{\dh}rik Rafn\}",

year = "2013",

language = "English",

pages = "65--83",

editor = "Slawomir Smyczek and Justyna Matysiewicz",

booktitle = "Modern marketing for profit and non-profit organizations : international perspective",

publisher = "University of Economics in Katowice",

}

Branding of Commodities; a case from a recently liberated electricity market. / Larsen, Friðrik Rafn.
Modern marketing for profit and non-profit organizations : international perspective. ed. / Slawomir Smyczek; Justyna Matysiewicz. University of Economics in Katowice, 2013. p. 65-83.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review