Brands and branding of commodities, a case from the electricity sector

Friðrik Rafn Larsen; Goordon Greenley; Mark Palmer; John Rudd

Brands and branding of commodities, a case from the electricity sector

Friðrik Rafn Larsen, Goordon Greenley, Mark Palmer, John Rudd

School of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Rannsóknir í félagsvísindum X : hagfræðideild og viðskiptafræðideild : erindi flutt á ráðstefnu í október 2009
Publisher	Félagsvísindastofnun Háskóla Íslands
Pages	207-220
Publication status	Published - 2009

Cite this

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title = "Brands and branding of commodities, a case from the electricity sector",

author = "Larsen, \{Fri{\dh}rik Rafn\} and Goordon Greenley and Mark Palmer and John Rudd",

year = "2009",

language = "English",

pages = "207--220",

booktitle = "Ranns{\'o}knir {\'i} f{\'e}lagsv{\'i}sindum X : hagfr{\ae}{\dh}ideild og vi{\dh}skiptafr{\ae}{\dh}ideild : erindi flutt {\'a} r{\'a}{\dh}stefnu {\'i} okt{\'o}ber 2009",

publisher = "F{\'e}lagsv{\'i}sindastofnun H{\'a}sk{\'o}la {\'I}slands",

}

Brands and branding of commodities, a case from the electricity sector. / Larsen, Friðrik Rafn; Greenley, Goordon; Palmer, Mark et al.
Rannsóknir í félagsvísindum X : hagfræðideild og viðskiptafræðideild : erindi flutt á ráðstefnu í október 2009. Félagsvísindastofnun Háskóla Íslands, 2009. p. 207-220.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Brands and branding of commodities, a case from the electricity sector

AU - Larsen, Friðrik Rafn

AU - Greenley, Goordon

AU - Palmer, Mark

AU - Rudd, John

PY - 2009

Y1 - 2009

M3 - Chapter

SP - 207

EP - 220

BT - Rannsóknir í félagsvísindum X : hagfræðideild og viðskiptafræðideild : erindi flutt á ráðstefnu í október 2009

PB - Félagsvísindastofnun Háskóla Íslands

ER -