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Contextualism as an important facet of individualism-collectivism: Personhood beliefs across 37 national groups

  • Ellinor Owe
  • , Vivian L. Vignoles
  • , Maja Becker
  • , Rupert Brown
  • , Peter B. Smith
  • , Spike W.S. Lee
  • , Matt Easterbrook
  • , Tanuja Gadre
  • , Xiao Zhang
  • , Mirona Gheorghiu
  • , Peter Baguma
  • , Alexander Tatarko
  • , Said Aldhafri
  • , Martina Zinkeng
  • , Seth J. Schwartz
  • , Sabrina E. Des Rosiers
  • , Juan A. Villamar
  • , Kassahun Habtamu Mekonnen
  • , Camillo Regalia
  • , Claudia Manzi
  • Maria Brambilla, Ersin Kusdil, Selinay Çaǧlar, Alin Gavreliuc, Mariana Martin, Zhang Jianxin, Shaobo Lv, Ronald Fischer, Taciano L. Milfont, Ana Torres, Leoncio Camino, Robert Kreuzbauer, Nicolay Gausel, Johanna H. Buitendach, Flávia Cristina Silveira Lemos, Immo Fritsche, Bettina Möller, Charles Harb, Aune Valk, Agustín Espinosa, Jas Laile Jaafar, Masaki Yuki, M. Cristina Ferreira, Phatthanakit Chobthamkit, Márta Fülöp, Aneta Chybicka, Qian Wang, Michael Harris Bond, Roberto González, Ragna B. Gardarsdóttir

Research output: Contribution to journalArticlepeer-review

Abstract

Beliefs about personhood are understood to be a defining feature of individualism-collectivism (I-C), but they have been insufficiently explored, given the emphasis of research on values and self-construals. We propose the construct of contextualism, referring to beliefs about the importance of context in understanding people, as a facet of cultural collectivism. A brief measure was developed and refined across 19 nations (Study 1: N = 5,241), showing good psychometric properties for cross-cultural use and correlating well at the nation level with other supposed facets and indicators of I-C. In Study 2 (N = 8,652), nation-level contextualism predicted ingroup favoritism, corruption, and differential trust of ingroup and outgroup members, while controlling for other facets of I-C, across 35 nations. We conclude that contextualism is an important part of cultural collectivism. This highlights the importance of beliefs alongside values and self-representations and contributes to a wider understanding of cultural processes.

Original languageEnglish
Pages (from-to)24-45
Number of pages22
JournalJournal of Cross-Cultural Psychology
Volume44
Issue number1
DOIs
Publication statusPublished - Jan 2013

Bibliographical note

Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by a doctoral studentship (grant reference: ES/G015074/1) awarded by the Economic and Social Research Council (ESRC, UK) to the first author and an ESRC grant to the second and forth authors under grant to the second and forth authors number RES-062-23-1300.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  3. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  4. SDG 13 - Climate Action
    SDG 13 Climate Action

Other keywords

  • cross-cultural differences
  • individualism-collectivism
  • measurement invariance
  • personhood beliefs

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