Review and conceptualization of commodity branding

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Consumer behaviour and marketing strategies of companies in European markets
Editors	Slawomir Smyczek, Mario Glowik
Publisher	University of Economics in Katowice
Pages	82-99
Publication status	Published - 2010

Cite this

@inbook{4c26a722aad64f85ad972eb3bdb2c3c8,

title = "Review and conceptualization of commodity branding",

author = "Larsen, \{Fri{\dh}rik Rafn\}",

year = "2010",

language = "English",

pages = "82--99",

editor = "Slawomir Smyczek and Mario Glowik",

booktitle = "Consumer behaviour and marketing strategies of companies in European markets",

publisher = "University of Economics in Katowice",

}