Abstract
The goal of this research is to examine how social responsibility can augment the
success of a business model innovation. This issue is explored through the construction
and analysis of a number of narratives, representing each of the groups involved in a
case company engaged in business model innovation and how their divergent
perspectives are reconciled through the development and implementation of a strategy
for social responsibility. Implications are offered about how social responsibility can
influence positive changes to a firm’s business model, which in turn can result in
improved firm performance.
success of a business model innovation. This issue is explored through the construction
and analysis of a number of narratives, representing each of the groups involved in a
case company engaged in business model innovation and how their divergent
perspectives are reconciled through the development and implementation of a strategy
for social responsibility. Implications are offered about how social responsibility can
influence positive changes to a firm’s business model, which in turn can result in
improved firm performance.
| Original language | English |
|---|---|
| Title of host publication | International Product Development Management Conference |
| Number of pages | 14 |
| Publication status | Published - 2014 |
| Event | The 21st International Product Development Management Conference: Innovation through engineering, business & design - University of Limerick, Limerick, Ireland Duration: 15 Jun 2014 → 17 Jun 2014 |
Conference
| Conference | The 21st International Product Development Management Conference |
|---|---|
| Country/Territory | Ireland |
| City | Limerick |
| Period | 15/06/14 → 17/06/14 |
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