The Role of Artificial Intelligence in Supporting Sustainability in the Food Industry: Insights from Iceland

This study investigates the role of artificial intelligence (AI) in promoting environmentally friendly and socially responsible business practices within the food industry. This research explores how AI is integrated into corporate strategies and its impact on sustainability by analyzing the entire value chain- from production to processing and distribution. Using a qualitative approach, the study is based on semi-structured interviews with stakeholders across various stages of the food value chain in Iceland. The interviews focus on the current application of AI in corporate strategies, its significant effects on different segments of the value chain, and its contribution to sustainability goals. The findings reveal that AI is perceived as a vital component of companies’ digital transformation, enhancing efficiency and addressing labor shortages. AI is crucial in quality control processes, optimizing operations, and reducing resource consumption, such as water and electricity. Contrary to concerns in some studies, AI has not led to increased resource consumption. Instead, it supports sustainability by improving efficiency and reducing waste. Additionally, the results align with international
research, highlighting improvements in quality control and waste reduction due to AI integration. The study also supports findings that AI-based automation enhances working conditions, particularly regarding workplace safety. The research underscores AI’s potential to advance efficiency and sustainability in the food industry.