Turbulent times: tourists’ attitudes towards wind turbines in the Southern Highlands in Iceland

As a response to the threat of climate change, many nations are increasing their use of renewable energy, including wind energy. Large wind farms often conflict with other land uses, particularly tourism, which is a growing industry worldwide. In Iceland, tourism has recently become the largest export sector, with majority of tourists travelling to the country to experience its nature. This paper examines tourists’ opinions and perceptions of wind power development in the Southern Highlands of Iceland and compares how number, size and proximity of wind turbines, and the landscape in which they are situated, influence tourists’ perceptions. The study is based on an on-site questionnaire survey conducted in 2015. The results indicate that one-third of the travellers would be less likely to visit the Southern Highlands if a proposed wind farm were built, and two-thirds think that wind turbines would decrease the area’s attractiveness.