Upplifun viðskiptavina fyrir tilstuðlan stafrænna snertiflata í kaupferli

Translated title of the contribution: Customer buying experience through digital touchpointss in

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Translated title of the contribution	Customer buying experience through digital touchpointss in
Original language	Icelandic
Title of host publication	Rannsóknir í viðskiptafræði II
Publisher	Háskólaútgáfan
Volume	II
ISBN (Print)	978-9935-23-273-1
Publication status	Published - 30 Jan 2022

Cite this

@inbook{66a42aecc87b498c9a7348c8385027e6,

title = "Upplifun vi{\dh}skiptavina fyrir tilstu{\dh}lan stafr{\ae}nna snertiflata {\'i} kaupferli",

keywords = "Kaupheg{\dh}un, Neytendaheg{\dh}un, Stafr{\ae}nir mi{\dh}lar, Vefs{\'i}{\dh}ur",

author = "{\TH}orsteinsson, \{Brynjar {\TH}{\'o}r\} and Einar Svansson",

year = "2022",

month = jan,

day = "30",

language = "{\'I}slenska",

isbn = "978-9935-23-273-1",

volume = "II",

booktitle = "Ranns{\'o}knir {\'i} vi{\dh}skiptafr{\ae}{\dh}i II",

publisher = "H{\'a}sk{\'o}la{\'u}tg{\'a}fan",

address = "{\'I}sland",

}

TY - CHAP

T1 - Upplifun viðskiptavina fyrir tilstuðlan stafrænna snertiflata í kaupferli

AU - Þorsteinsson, Brynjar Þór

AU - Svansson, Einar

PY - 2022/1/30

Y1 - 2022/1/30

KW - Kauphegðun

KW - Neytendahegðun

KW - Stafrænir miðlar

KW - Vefsíður

UR - https://haskolautgafan.is/products/rannsoknir-i-vidskiptafraedi-ii?fbclid=IwAR0bo3xRV19qWNwpRDL5uKnS3MykFAQY9ta26oJPkDdaBfa4tKNg22cNluw

M3 - Kafli

SN - 978-9935-23-273-1

VL - II

BT - Rannsóknir í viðskiptafræði II

PB - Háskólaútgáfan

ER -