Vikings in Brazil: The Iceland Brazil Association shaping Icelandic heritage

The Iceland Brazil Association (AISBRA) was established in 1996 by a group of Brazilians of Icelandic descent, more than 100 years after the first generation of immigrants settled in Brazil in the nineteenth century. The association was the first organisation in Brazil to collectively emphasise and celebrate Icelandic heritage. The association caters to a disparate group of people that had, in many cases, little knowledge about their historical links to Iceland. In spite of the fragmented activities of AISBRA since its establishment, the number of participants has increased, reflecting their growing interest in their Icelandic past. This paper examines how the members of Iceland Brazil Association produce their heritage independently, outside the state recognised heritage, within the Brazilian national context. We analyse how identities are re/shaped in new ways to engage with the past and how values from the past are extracted and turned into contemporary economic, social, and political values. This paper stresses heritage-making as a social imaginary used to define collective identity, which, while based on ancestry, also intersects with ideas of race and class. Representations of their Icelandic heritage allow the members of the Brazil Iceland Association to emphasise their ‘Europeanness’ and thus their associations with whiteness in contemporary post-colonial Brazil.